Lauren Johnson
Lauren Johnson is Adweek's deputy editor of retail media and commerce. Before joining Adweek in 2024, she was an advertising reporter at Business Insider for six years and previously covered technology for Adweek.
Adtech Firm Criteo Lays Out Its Plan to Win In Retail Media
Criteo CEO Megan Clarken sees a big opportunity in retail media.
Hootsuite’s Giant Newspaper Stunt Led to the Most Content Downloads of Any Influencer Campaign
Hootsuite's campaign with 10 LinkedIn influencers generated 4,500 engagements within 24 hours.
Amazon Has Slashed Its US Ad Spend by $700 Million This Year
Amazon, Target, Walmart, Temu, and Shein spent $5.6 billion on U.S. ads this year.
How Brands Find New Audiences As Media Habits Shift
Executives from Bodyarmor and The Shade Room break down their strategies for working with influencers and social media.
Instagram, Eyeing Gen Z Push, Poaches YouTube Exec for Top Global Marketer Role
Jake O’Leary previously spent more than nine years building the video giant's music marketing.
Grubhub Enters the Ad Game, Taking on Uber Eats and DoorDash
Grubhub is betting that advertising can help boost a dip in U.S. orders.
PayPal Formally Launches Ad Business to Pitch Its Shopping Data to Advertisers
PayPal is getting into the ad business.
Social App Claim Raises $12M to Help Marketers Connect With Gen Z Shoppers
The app has users across 70 U.S. college campuses and helps marketers drive sales from promotions.
Instacart Is Selling More Ads on Its Smart Grocery Carts
Brands can buy ads that appear on Instacart's smart carts.
Lo Bosworth’s Reality TV Trauma Sparked Her Entrepreneurial Journey
Lo Bosworth, founder of Love Wellness, speaks with Zoë Ruderman, chief content officer, ADWEEK at Brandweek