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One factor behind President-elect Donald Trump’s victory in early November was his campaign’s decision to bet on new media, such as podcasts, rather than rely on legacy networks and paid advertising.
As 2024 comes to a close, podcasts themselves continue to pivot from an aural medium to a visual one, redefining the channel, expanding audiences, and giving brands more options to connect with consumers.
Consider The Joe Rogan Experience. While the popular podcast logged nearly 175 million minutes watched on Facebook and YouTube in January, that number increased to more than 1.2
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