F1 Academy and Brand Partners Open Lanes for Women Beyond Formula 1
F1 Academy and partners including The Female Quotient, Cisco, and American Express open lanes for women in both motorsports and business.
State Farm and Disney Keep the Caitlin Clark Effect Alive With New Co-Branded Ad
State Farm and Disney keep the Caitlin Clark Effect alive in new ad.
NWSL and Google Pixel Score Women’s Soccer Fans With Pitchside Pics
The NWSL and Google Pixel use the Pitchside with Pixel program to break attendance records in 2024.
Creating a Movement in Women’s Leadership With Ilona Aman, CMO of Athleta
How being there for girls drives women's achievement.
New Sight Lines Platform Aims to Spark Investment in Women’s Sports
New platform Sight Lines, launched this month by Murphy Media Partners, is a series of global events aimed at boosting investment and leadership in women’s sports.
Deep Blue Partners With PWHL to Net More Brands for Women’s Hockey
The PWHL and Deep Blue are turning women's hockey and fans into a brand by removing obstacles to league success in its second year.
Let’s Talk About the Elephant Stomping in the Room
The mascot reflects the perfect balance between culture-first and culturally expansive, with crossover appeal that welcomes newcomers.
Resume Rewind: Alexis Ohanian
Alexis Ohanian is known to most as co-founder of Reddit, founder of venture capital firm Seven Seven Six, founder of big-bucks women’s track event Athlos, or, in these parts anyway, [...]
Robin Arzón Talks Sports, Swagger and the Importance of Speaking Spanish
The lifestyle leader sat down with ADWEEK to talk sports, swagger and the Spanish language.
Athlos Is Not a Race. It’s an Anthem
Alexis Ohanian’s visionary way forward is ushering in a new era for women’s sports.
Exclusive: Alex Morgan Caring About Your Health Is Very On-Brand
Recently retired US soccer star Alex Morgan is pushing for nutrition and dietitian platform Nourish.
The Most Powerful Women in Sports Marketing Share Their Game Plan
Angel City FC's Julie Uhrman, MLB's Karin Timpone, and Delta's Alicia Tillman discuss investment, access, and inclusion as some of the most powerful women in sports marketing.
Indiana Fever Star Aliyah Boston Built Her Brand for Beyond the WNBA Playoffs
Indiana Fever star Aliyah Boston built her brand for beyond the WNBA playoffs, as WME Sports, her parents, and mentors influenced deals with Adidas, NBCU, and more.
Alexis Ohanian’s Next Big Bet: Women’s Sports
The Brand Genius honoree revolutionized online communities with Reddit. Can he do the same for women's sports?
Exclusive: Athlos Keeps Olympics Momentum on Track for Media Partners
The Athlos New York running and hurdles event backed by Alexis Ohanian gives gold medalists platforms on DAZN, ESPN, YouTube, and X.