For many years, newsletters have been a tried-and-true digital marketing strategy to maintain consumer interest and grow a brand's audience. But as more companies try to remain competitive, newsletter use has also grown exponentially, as has its advertising success. In an age where video content seems to be king, why are newsletters commanding significant attention? Adweek’s writers delve deep into the science and effectiveness of newsletters and illustrate how brands across the globe are using them to strengthen customer relationships. It’s an important read for marketing professionals seeking to gain another edge in a competitive marketplace.