BBDO’s Matt MacDonald Lands at VCCP US
Matt MacDonald revealed his new position as chief creative officer at VCCP US.
EXCLUSIVE: Geico CMO Damon Burrell To Step Down After Nearly 3 Years
Geico CMO Damon Burrell is stepping down after nearly three years as the insurance giant's top marketer.
Independence Pet Holdings Names First Chief Customer and Marketing Officer
Independence Pet Holdings, which manages 15 brands in North America across pet insurance, pet education, and lost pet recovery services, brought Jared Vestal on board to be its first ever [...]
American Eagle CMO Craig Brommers on TikTok and Brand Loyalty
How the clothing retailer is engaging with Gen Z.
Simplifying Native Advertising Measurement With Nativo’s Justin Choi
Founder and CEO Justin Choi puts the focus on measuring consideration.
Longtime Twitter Exec Matthew Derella to Lead LinkedIn Marketing Solutions
Penry Price is stepping down from his longtime role as vice president of LinkedIn Marketing Solutions, with longtime Twitter veteran Matthew Derella joining the professional network to succeed Price.
Amazon Web Services Taps Former SAP, Microsoft Exec Julia White as CMO
Amazon Web Services named former SAP chief marketing and solutions officer Julia White as its new CMO.
Inside Chris Marino’s Customer-Focused Data Strategy at Google
"Right now is the greatest time ever to be a marketer."
Wpromote Names Tech Exec Andrea Bendzick CEO
Technology-focused independent media agency Wpromote’s hire of Andrea Bendzick as CEO continues its strategy of leaning on Silicon Valley for new hires.
AKQA Group CMO Sam Kelly Resigns After 17-Year Tenure
WPP agency AKQA Group is losing its second long-tenured C-level executive in less than a month. On Monday, Sam Kelly, chief marketing officer, announced his departure after 17 years with [...]
Balancing Heritage and Innovation With Mars
CMO Matthew Graham on how data shapes consumer understanding at the food giant.
Navigating Brand Transformation With Kraft Heinz CMO Todd Kaplan
"We need to find that sweet spot between creativity and business objectives."
This Creative Director Finds Satisfaction in His Rock ‘n’ Roll Collection
Memorabilia from The Beatles to The Rolling Stones fills Brownstein Group CCO Gary Greenberg’s home.
How Curiosity and Innovation Fuel Success With PepsiCo
Meghan Archer, vp of digital commerce, on how cultivating a strong team makes for an agile company.
Abigail Jacobs Joins REI Co-Op as CMO
Abigail Jacobs is the new chief marketing officer at specialty outdoor retailer REI Co-Op.