Portrait of Alison Weissbrot

Alison Weissbrot

Alison Weissbrot is executive editor at ADWEEK, overseeing agency, brand and creative news coverage. She was previously editor in chief of Campaign US and spent nearly five years at AdExchanger covering agencies and convergent TV. She is based in New York.

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BBDO’s Matt MacDonald Lands at VCCP US

Matt MacDonald revealed his new position as chief creative officer at VCCP US.

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ADWEEK and Ad Patina Unpack the Legacy of Vintage Ads

Editor in chief of the Watch Patina blog to launch monthly column on ADWEEK in January.

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Droga5 New York Lays Off 4% of Staff

Agencies

Droga5 has laid off 4% of its New York office.

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R3 Acquired by MediaSense

R3 and MediaSense join forces as marketers look for global solutions.

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Matt MacDonald to Depart BBDO NY

Agencies

The creative leader spent 10 years at the network, where he ran the global AT&T business.

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ANA: The Industry Has Not Aligned Around Marketers’ Growth Agenda

Agencies

Bob Liodice sat down with ADWEEK at ANA Masters of Marketing to chat about the organization’s priorities and challenges heading into 2025

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‘We Are Still Winning’: Publicis Ups Guidance Thanks to Major Media Account Gains

Agencies

Publicis Group is increasing its guidance again for 2024, despite uncertainties around the economy, high inflation, and the upcoming U.S. presidential election.

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 Creatives Remember Washington Olivetto, the “Godfather of Brazilian Creativity”

Brazilian creative Washington Olivetto is credited with putting the country on the map as an advertising powerhouse.

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Apple Releases First Scripted Immersive Film For Vision Pro  

Technology

Apple's first scripted film for its Vision Pro virtual reality headset provides a glimpse into the future of immersive entertainment.