Droga5 New York Lays Off 4% of Staff

Cuts come amid global Kimberly-Clark review

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Droga5 has laid off 4% of its New York office, ADWEEK has learned. 

The layoffs occurred earlier this week and impacted roles of varying seniority across creative, data strategy, comms strategy, and accounts. 

They come amid a global agency review by Kimberly-Clark, which hired Droga5 and Accenture Song as agency of record for its childcare brands in 2019. In October, AdAge reported that Huggies, a Droga5 client, was among the accounts that could be impacted. 

The agency has also faced a string of executive departures in the U.S.

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