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Editor’s note: This story was updated after publication to include a statement from Shell.
More than 70 people have filed complaints with ad watchdog the U.K.’s Advertising Standards Authority claiming a recent Shell ad is guilty of greenwashing.
The spot is part of the first campaign that Shell’s media agency Havas Media worked on for the oil giant since winning the account in September 2023, following months of climate activists protesting against the agencies who pitched to win the business.
The TV ad, part of a years-long strategy and campaign called “Powering Progress,” was created by creative agency VML, whose work for the oil firm has previously come under fire from the ASA.
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