Advertisers That Rely On Social and YouTube Are Whiffing on Reaching Customers
Digital ad buyers rely heavily on social media, but Greg Wester senior vice president of marketing at mobile adtech company Digital Turbine, believes they're missing big opportunities.
How to Get Gaming Marketing Right With Tripleclix’s Christopher Erb
"You can't just go buy media in the gaming space and be like, Coke's delicious.'"
Amid Esports Boom, Legacy Brands Like Unilever Enter the Games
As the esports audience grows globally, legacy brands such as Unilever are finding ways to enter the games.
Get Immersive With Gaming to Engage the Next Generation
The fundamental unit of marketing attention is being disrupted, not just the core marketing channel.
Unlocking Fandom: How 2K Grows Brand Loyalty
Ronnie Singh on the video game maker's innovative, athlete-driven content.
Kit Harington Channels Jon Snow for Game of Thrones Mobile Game Campaign
Kit Harington knows something about channeling Jon Snow in the new Game of Thrones mobile game trailer
Xbox Gets Cheeky With New Deadpool Controller
Modeled after Deadpool's unmistakable assets, the aptly named Cheeky Controller firmly establishes Ryan Reynolds in the Marvel Cinematic Universe.
Pixel Partners: Beats by Dre and Minecraft Collab on a Limited-Edition Drop
Beats by Dre and Minecraft are longtime cross-category collaborators.
The Ultimate Game Plan: Microsoft’s Global Gaming Vision
Dametra Johnson-Marletti on the future of gaming at the Xbox maker.
Supercell’s Epic Ad for Squad Busters Stars Celebrities as Iconic Game Characters
The campaign by Uncommon Creative Studio features Chris Hemsworth, Christina Ricci, Ken Jeong, Will Arnett and more.
Xbox ‘Field Trips’ Open Up Learning Opportunities Through Gaming
McCann London campaign invites children to learn through their favorite games.
The Future of Women in Gaming With Letta J and Jay-Ann Lopez
As founders of gaming communities, they know the importance of representation and inclusion.
The Essential Guide to Gaming Audiences
Understanding the motivations and playing behaviors of gaming audiences allows brands to find the right device type, environment, placements and ad type to reach them.
Enthusiast Gaming Lays Off 25% of Staff, Following Multiple Cuts Last Year
The company is due to report Q4 earnings this month.
The New York Times Games Advertising Is More Than an Awareness Machine
With millions of daily users and news nowhere in sight, the publisher taps new advertising categories.