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Digital ad buyers rely heavily on social media, but Greg Wester senior vice president of marketing at mobile adtech company Digital Turbine, believes they’re missing big opportunities.
Digital Turbine sponsored a panel at ADWEEK’s Mediaweek event in New York.
Wester showed the results of a six-month study with Qrious Insight, which collects consumer behavioral data, in which 15,000 people installed and maintained an application on their devices to track their activity.
The study found that companies that relied heavily on social ads, including Sony Pictures Entertainment, Amazon, and McDonald’s, weren’t getting their full money’s worth.
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