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Ally Financial is reviving its “Banksgiving” campaign, in which its call center associates hand out no-strings-attached funds to customers to help them overcome personal financial challenges.
The Thankgiving initiative was originally launched in 2018. It quickly went viral with a moving video that showed the bank’s employees granting customers’ wishes. The push ran again in 2019.
Now, after a four-year hiatus, chief marketing officer (CMO) Andrea Brimmer is reviving it with help from creative agency Anomaly.
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