Walmart Becomes the Latest (and Largest) Brand to Slash DEI Initiatives
The latest DEI domino to fall is also the largest DEI domino to fall, as retail colossus Walmart confirmed that it was scaling back or eliminating related initiatives.
Why Black Culture-Focused Tentpole Events Should Be on Your Brand’s Radar
If you activate at an event of this magnitude, it shows the community, and your competitors, that you’re a major player.
DEI Has Been Politicized. But Politics Was Never the Point
The perception that DEI is for “the few” is off, as the term encompasses pretty much everyone in some way.
Drop Your Assumptions: Social Commerce Trends Buck Gender and Age Stereotypes
Men are more likely than women to follow brand accounts, engage with influencers, and buy things impulsively.
Walgreens Chain Boots Is The Latest Target of Right-Wing Activists
Conservatives have called for a boycott over the brand's Christmas ad.
Bold Moves in Inclusivity and Innovation With MAC Cosmetics
General manager Andre Branch on how the beauty brand's DNA goes beyond the product.
The Ad World Is Racing to Reframe DEI As a Second Trump Era Looms
DEI has been misinterpreted as it became politicized, and the ad industry is determined to reclaim the message
Behind The Scenes With The YouTube Family Convincing Your Kids To Eat Veggies
Gracie's Corner has received significant recognition, including the 2024 NAACP Award for Most Outstanding Children’s Program.
From Dora to Bluey: What Marketers Need to Know About the ‘No Sabo Kids’
It’s not just about language—it’s about identity.
Verizon Quietly Cuts Adfellows Program, Severing Key Path for Diverse Ad Talent
Verizon is ending its annual adfellows program, ADWEEK has learned. Founded in 2017 by the telco’s former CMO Diego Scotti, adfellows’ nine-month fellowship provided career growth opportunities for diverse candidates. [...]
Like Their Dance Moves, Marketing With K-Pop Stars Is Not as Easy as It Seems
Cross-cultural marketing, like boy band dance moves, is not as easy as it seems.
How Doe-Anderson Brought Multicultural Marketing Into the College Classroom
The oldest indie agency launched a Multicultural Marketing program at the University of Louisville College of Business earlier this year.
3 Things Brands Must Keep in Mind to Get Diwali Right
This year, brands like Target, Cartier, and Mattel participated in the festival of lights.
The ADWEEK 50 of 2024: Driving Growth in an Era of Change
These behind-the-scenes stars are making big moves for their brands, while keeping an eye on the future.
Creating a Movement in Women’s Leadership With Ilona Aman, CMO of Athleta
How being there for girls drives women's achievement.