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Walgreens U.K. subsidiary, Boots, joins Target and Bud Light as the latest brand to face backlash from far right-wing groups online as DEI increasingly becomes a third-rail issue for brands.
The pharmacy and beauty brand’s holiday ad, which stars Bridgerton actor, Adjoa Andoh, as Mrs. Claus, has become the target of conservative criticism over its casting and use of gender-inclusive pronouns.
The spot shows Andoh’s Mrs. Claus stepping into her living room only to find her husband, Santa Claus, fast asleep in front of the fire.
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