Robert Klara
Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.
Crisis in the Kitchen? These Leading Food Brands Are Serving Up Free Help for Thanksgiving Cooks
Thanksgiving help from the pros is a call or click away.
Brands Are Lining Up for the Chance to Help Americans Cook Thanksgiving Dinner—Here’s Why
Over 50 trained experts man the Butterball phones in the run-up to Thanksgiving
Is K-pop Getting Too Saturated for Brand Sponsors to Get the Attention They Want?
More groups means it's harder for the brands that partner with them to get noticed—or does it?
How Johnnie Walker Turned a Century-Old Mascot into a Rallying Cry That’s Endured for 25 Years
The inspiration for "Keep Walking," the Striding Man mascot received a much-needed makeover at the start of the campaign.
Band-Aids Went to the Moon and Are in MoMA’s Collection
How a New Jersey cotton merchant's invention patched up the cuts of billions.
Five Expert Tips for Brand Marketers Thinking of Collaborating with a K-pop Act
Coca-Cola, American Express, Levis, and even the National Basketball Association have all signed a K-pop star
Like Their Dance Moves, Marketing With K-Pop Stars Is Not as Easy as It Seems
Cross-cultural marketing, like boy band dance moves, is not as easy as it seems.
How Dr. Squatch Got Dudes to Level Up From ‘Mamma’s Little Man’
A garage-made soap named after Bigfoot got dudes to care about how they lather up.
New Data Suggests the Corporate Retreat from Diversity Isn’t As Bad as It Looks
86% of agency respondents reported that, during the RFP process, brand marketers wanted to know the firm’s gender, race, and ethnic diversity
The Real Reasons Why so Many Brands Have Broken Their DEI Promises
Striking down affirmative action in college admissions, and the "Brew-Haha" played their part.