Is K-pop Getting Too Saturated for Brand Sponsors to Get the Attention They Want?

At least one new K-pop group or soloist debuts every week

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Those with exceptional memories might recall that in June of 2013, the first leaks from Edward Snowden appeared in the media, Serena Williams won her second French Open, and Man of Steel premiered in theaters.

But millions of music fans the world over know June 2013 for one reason alone: It was when K-pop boy band BTS made its debut.

Why bring the event up now? Because this seminal moment in music history not only introduced the biggest K-pop act ever, it also unleashed a frenzy of band creation that hasn’t slowed down.

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