Joey King (Literally) Puts On Her Game Face for e.l.f as It Continues to Blend Beauty and Sport
Brand boss Laurie Lam hopes football-themed campaign will drive appeal across genders,, ages and geographies.
All the Brands Chiming in on Kendrick Lamar’s ‘Mustard’ Reference
In their latest effort to capitalize on lightning-fast internet trends, many brands have taken to social media to scream about…mustard. The condiment-related enthusiasm comes in response to Kendrick Lamar’s new [...]
5 Gravity-Defying Wicked Marketing Collabs
Brands including Starbucks and Béis are co-opting the green and pink color palette.
Norwegian Footballer Erling Haaland Goes Beyond the Ordinary in Beats by Dre ad
Norwegian soccer player Erling Haaland is no ordinary athlete. Beats by Dre enlisted the star footballer for a new spot called “Ordinary is for everyone else,” highlighting Haaland’s knack for [...]
McDonald’s Christmas Light Show is an Ode to Spontaneous Drive-Thru Dinners
The U.K. push continues the chain's successful lighthearted 'Fancy a McDonald's' campaign.
Exclusive: How a New Funko Rival Is Chasing Collectibles Success
Ex-Funko CEO Brian Mariotti returns to the collectibles game with Thrilljoy and a Beetlejuice partnership.
Disney’s Holiday Film Introduces an Unlikely Dynamic Duo: A Boy and His Octopus
Taika Waititi directed the funny, moving short which was developed by Adam&eveDDB.
Verizon Quietly Cuts Adfellows Program, Severing Key Path for Diverse Ad Talent
Verizon is ending its annual adfellows program, ADWEEK has learned. Founded in 2017 by the telco’s former CMO Diego Scotti, adfellows’ nine-month fellowship provided career growth opportunities for diverse candidates. [...]
Mattel Apologizes For Scandalous Misprint on Wicked Dolls Packaging
Toy maker Mattel went into crisis response mode over the weekend, as shoppers discovered that the packaging for its dolls tied to upcoming Universal Pictures release Wicked included the URL [...]
Like Their Dance Moves, Marketing With K-Pop Stars Is Not as Easy as It Seems
Cross-cultural marketing, like boy band dance moves, is not as easy as it seems.
Financial Brand Empower Names Goodby Silverstein & Partners as Agency of Record
The brief is to make Empower a "household financial services brand."
Samantha Maltin Brings Her Blend of Storytelling From Sesame Street to St. Jude
The CMO joins the hospital’s fundraising organization as it hires its first CDO, Ankur Jain, from Whole Foods.
Levi’s, MTV, Coca-Cola, and McDonald’s Among First Brand Hall of Fame Inductees
From Oct. 23-25, marketing leaders from top brands and agencies convened in Banff, Canada for The Gathering 2024. Founded in 2013 by Cult Collective, the three-day summit features speaking sessions, workshops, [...]
Walgreens’ Media Chief Calls TikTok Virality ‘All a Lie’
Walgreens serves around 8 million customers daily, generating around $30 billion in quarterly revenue.
Amazon’s Buy It Now Goes Swimming With Shark Tank
Prime Video casts its line into the entrepreneurial reality genre.