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E.l.f. Cosmetics is expanding its sports marketing presence with its football-themed “Eyes. Lips. Face. Fandom.” campaign.
Created in partnership with 72andSunny Amsterdam with casting by creative marketing and communications agency SHADOW, the beauty brand recruited The Kissing Booth actor, Joey King, and Emily in Paris star, Lucien Laviscount, for a spot promoting its Power Grip primer.
The pair play a couple meeting the latter’s parents, avid fans of an unnamed purple football team. King arrives with her face painted half blue, representing her love for her favorite side.
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