Your favorite social media marketing event is headed to NYC this May 12–14! Register for Social Media Week before December 16 to lock in early-bird rates and save 50% on your pass.
Toy maker Mattel went into crisis response mode over the weekend, as shoppers discovered that the packaging for its dolls tied to upcoming Universal Pictures release Wicked included the URL for age-gated pornography site Wicked.com, rather than the film’s official website (WickedMovie.com).
X (formerly Twitter) was flooded with images of the packaging error this past weekend.
Mattel said in a statement shared with CNN Sunday, “Mattel was made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the U.S.,
Create Your Free Account
Registration Includes:
The Adweek Daily newsletter with must-read stories direct to your inbox. PLUS, limited access to Adweek.com articles, videos and podcasts.
Already a member? Sign in
