Norwegian Footballer Erling Haaland Goes Beyond the Ordinary in Beats by Dre ad

Norwegian soccer player Erling Haaland is no ordinary athlete. 

Beats by Dre enlisted the star footballer for a new spot called “Ordinary is for everyone else,” highlighting Haaland’s knack for unique training methods and his affinity for nature. 

Created by Uncommon Creative Studio, the ad sees the footballer using various Beats by Dre devices, like its Solo 4 headphones and Fit Pro earbuds, to stay locked in while working out in the Norwegian woods. Whether he’s doing pull-ups on the side of a cliff, jogging on a log in the river, or meditating with wolves, the film plays into his personality by humorously exaggerating his exercise regimes.