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How much is Wicked’s marketing budget?
That was the million-dollar question on social media last week when an unverified photo of Paris’s Arc de Triomphe seemingly lit up in green and pink to mark the movie’s release appeared on X.
Though the marketing spend for Universal Pictures’ flick hasn’t been disclosed publicly, its extensive range of brand partnerships, currently totaling over 400, suggests the team has been working overtime.
In the same way that Barbie painted the world hot pink in 2023, the brand world has been infiltrated with Wicked’s green and pink hues in the months leading up to its Nov.
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