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Gap has been harking back to the ads of its 1990s and 2000s heydays throughout this year as it aims to recapture its cool, and its holiday spot is no exception.
“Give Your Gift” assembles a cozy choir of musical creators and rising stars clad in Gap’s CashSoft “cashmere-like” sweaters, scarves, and knits. Together they deliver an a capella cover of Janet Jackson’s 1997 bop “Together Again.”
The joyful work, directed by Samuel Bradley, is the first campaign under the leadership of CMO Fabiola Torres, who joined the brand from Pepsi in May.
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