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Footwear and accessories retailer Designer Shoe Warehouse (DSW) has selected Crispin as its new creative agency of record (AOR), the agency shared exclusively with ADWEEK.
Crispin will support the brand’s internal team with brand strategy, visual identity, and integrated marketing as it evolves DSW’s “positioning for the modern consumer,” according to the companies.
Prior to Crispin, DSW didn’t have an AOR, but worked with several agencies for various needs, according to chief marketing officer (CMO) Sarah Crockett.
The new appointment expands a partnership formed between Crispin and DSW in September, when the agency officially took on social media responsibilities for the brand.
Crockett
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