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Apple’s emotional holiday ad follows the journey of a father living with hearing loss, as the brand continues to highlight its accessible technology for people with disabilities.
“Heartstrings,” created by Apple’s longstanding agency TBWA\Media Arts Lab, launches on Thursday (Nov. 28) ahead of the International Day of Persons with Disabilities on Dec. 3. It is Apple’s latest effort to advance disability representation in advertising.
The film is a story told in two parts. The first half reveals the perspective of a father with moderate hearing loss.
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