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Patrick Schwarzenegger is more than a simple drink slinger in the new Ketel One holiday ad—he’s a concierge for his customer’s flawless evening, upgrading a dinner reservation, nixing the inclement weather, and ordering a sweet ride with a snap of his fingers.
And before disappearing into a mysterious puff of smoke, he makes a tasty-looking espresso martini. Now that’s service.
Schwarzenegger, an actor-entrepreneur, is the first “spirit advisor” for Ketel One, anchoring a social, digital, and experiential effort during the crucial year-end selling season.
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