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After a tenure in Europe, Heineken marketer Alison Payne is returning to the brand’s New York office as chief marketing officer (CMO) of Heineken USA.
Most recently, Payne was on the beer giant’s commerce leadership team in Amsterdam, where she led global international brands, Birra Moretti, Edelweiss, Sol, and Strongbow. She was also responsible for transforming its brand-building team, which oversees commercial effectiveness, global capabilities, and global media.
She rejoins Heineken USA, where she previously led the brewer’s Mexican brand portfolio from June 2018 through August 2021, spearheading Dos Equis brand overhaul, and the company’s move into flavored beers.
Before arriving at the Dutch-headquartered group, Payne served as vp, global snacks innovation at PepsiCo from 2013 through 2018.
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