The 2024 Marketing Vanguard Award Winners Leading With Bravery and Creativity
Meet ADWEEK's most impactful chief marketing officers of the year—and their next leaders.
Want Gen Alpha to Rate Your Brand? Make Sure You’re Fluent in Millennial, Too
Beano Brain's Helen Gilmour discusses how brands can market to kids and find their place in the cool rankings.
10 Private Equity Firms Ad Agencies Should Watch
Tracking the private equity firms investing in ad agencies and advertising-adjacent companies.
Microsoft Veteran Kathleen Hall Exits Amid Marketing Team Overhaul
Kathleen Hall is stepping down after 16 years. Xbox CMO Jerret West has also left, while other execs are joining from Google and Amazon.
Havas Bets $400m on AI, Readies Vivendi Spin-Off Plans
The four-way break-up separates Havas into a standalone company.
Kickstarter Takes Over NYC in Search of the Next Crowdfunding Success Story
Debut billboards from 15-year-old brand Kickstarter underline its role in cultural flashpoints.
7-Eleven, Kellanova, Milani Cosmetics CMOs Share Their Bold Takes
We gathered 10 provocations from brand bosses as ADWEEK's Marketing Vanguard Summit kicks off.
Starbucks Just Dropped Its Global CMO Role. Here’s Why
Current CMO Brady Brewer named CEO of Starbucks International in leadership reshuffle.
The Fractional CMO Is a Trendy New Marketing Title—and It’s Not Going Anywhere
Post-pandemic, the chief marketer role is changing with the emergence of fractional jobs.
Volkswagen Appoints CMO From Within to Drive Brand Into the Future
Audi marketer Sussane Franz was picked to lead the automaker's global transformation.
Great Britain and Northern Ireland’s Tourism Campaign Is About to Get Even Greater
Director Kate Taylor Tett outlines her ambition to improve the creative ads promoting the U.K.
The Biggest Super Bowl Commercial for Music? The Halftime Show
Like others before him, Usher's Super Bowl 58 performance for Apple Music will lead to a streaming boost.
CMOs Will Take More Control Over Product in 2024
In 2024, marketers must navigate the famous 4Ps a little differently.
Microsoft Battles Apple in AI and Marketing to Retain ‘Most Valuable’ Crown
As Microsoft's marketing shifts gear, its focus on AI and gaming investment propels growth.
U.K. Marketers Gear Up for 2024 Budget Boost
Reported ad spend is experiencing its strongest upturn since 2014, leading to strong marketer optimism.