The most effective marketing industry leaders succeed by constantly adapting.
Keeping track of accomplished executives in the industry can provide abundant benefits. For instance, listening to the CMO of Gatorade describe how entertainment and sports are now intermingled provides a look into multimarket strategies. Marketing industry leaders have a wealth of knowledge you can use. Read on to learn more.

Alt Image Text

EXCLUSIVE: Ex-Chobani and Uber Marketer Thomas Ranese To Join Intuit as CMO

He will replace Lara Hood Balazs who announced her departure in May

Alt Image Text

EXCLUSIVE: Geico CMO Damon Burrell To Step Down After Nearly 3 Years

Geico CMO Damon Burrell is stepping down after nearly three years as the insurance giant's top marketer.

Alt Image Text

Independence Pet Holdings Names First Chief Customer and Marketing Officer

Independence Pet Holdings, which manages 15 brands in North America across pet insurance, pet education, and lost pet recovery services, brought Jared Vestal on board to be its first ever [...]

Alt Image Text

Amazon Web Services Taps Former SAP, Microsoft Exec Julia White as CMO

Amazon Web Services named former SAP chief marketing and solutions officer Julia White as its new CMO.

Alt Image Text

Abigail Jacobs Joins REI Co-Op as CMO

Abigail Jacobs is the new chief marketing officer at specialty outdoor retailer REI Co-Op.

Alt Image Text

Heineken USA Appoints Ex-Dos Equis Marketer Alison Payne As CMO

She will transition from her current role overseeing international brands out of Amsterdam.

Alt Image Text

Papa Johns Hires Former Pizza Hut Marketer Jenna Bromberg as CMO

She joins from Carter's to lead the chain's 'next chapter.'

Alt Image Text

Jai Kibe Joins Chobani as CMO

Jai Kibe is the new chief marketing officer at Chobani.

Alt Image Text

StockX Fills Its CMO Post With Nick Karrat

Nick Karrat is lacing up his Jordans and heading to Detroit to become the new chief marketing officer at online marketplace StockX.

Alt Image Text

Sesame Workshop CMO Samantha Maltin Exits as the Show Faces Changes

The top marketing executive at Sesame Workshop, Samantha Maltin, is waving goodbye to Big Bird, Cookie Monster, and Elmo, according to reports.

Alt Image Text

Berta de Pablos-Barbier Joins Jewelry Giant Pandora as CMO

Berta de Pablos-Barbier is choosing bling, joining jewelry manufacturer and retailer Pandora as its new chief marketing officer.

Alt Image Text

Marisa Thalberg Joins JCPenney as Consulting CMO

The struggling retailer has not had a full-time CMO since early 2023.

Alt Image Text

Jackie Lamping Joins Barry’s as CMO

Strength and cardio interval training workout provider Barry’s added some strength to its C-suite with the hiring of Jackie Lamping as CMO.

Alt Image Text

Carhartt Names Norma Delaney VP of Marketing as Workwear Boom Continues

Former Johnnie-O and Hoka exec will also oversee creative.

Alt Image Text

4 Ways CMOs Can Manage Imposter Syndrome

Strategies that can help silence the inner critic—or at least make it more bearable.