Your favorite social media marketing event is headed to NYC this May 12–14! Register for Social Media Week before December 16 to lock in early-bird rates and save 50% on your pass.
Just two days after announcing his retirement from diving following his silver medal win at the 2024 Summer Olympic Games in Paris, five-time Olympic medalist Tom Daley stars in a public-service announcement from Malibu warning about the dangers of mixing alcohol and water.
The Pernod Ricard brand’s “Don’t Drink and Dive” campaign, by agency Wieden+Kennedy London, centers around a charming film set to Rupert Holmes’ “Escape (The Piña Colada Song).”
Strolling poolside holding the classic rum drink, Daley steps onto a diving board and dramatically tosses aside his Malibu robe.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in