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There’s nothing like heading home for the holidays. But if that home happens to be generated by artificial intelligence, controversy is sure to follow.
Coca-Cola became the latest major brand on the receiving end of backlash for its use of AI in its marketing, catching heat for this year’s technology-fueled remake of its classic 1995 spot, “Holidays Are Coming.”
The 30-second spot features people walking through the streets in scarves and knit hats, holding bottles of Coke, while big red Coca-Cola trucks drive past, and deer, polar bears, and other animals frolic in the snow.
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