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Artificial intelligence startup Perplexity AI is officially moving forward with previously announced plans to begin testing ads within its search results.
Initial agency and brand partners include Indeed, PMG, Universal McCann, and Whole Foods Market.
The company said in a blog post announcing the move, “To fully deliver on our mission to spark the world’s curiosity, we need to invest in building not just a beloved product, but a robust and self-sustaining business.”
Perplexity AI chief business officer Dmitry Shevelenko initially revealed plans to bring ads to the platform in April, saying at the time that 40% of its queries were made up of related questions that were suggested after users asked questions, and that its AI search engine would begin surfacing both organic and brand-sponsored related questions.
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