Streaming has entered its mature era, according to industry experts.
During ADWEEK’s Mediaweek conference on Wednesday, executives from Paramount Streaming, BritBox, and TelevisaUnivision agreed that streaming had reached its age of maturity, where the initial burst of growth is over, and now streamers are looking to monetize.
Diana Pessin, chief marketing officer at BritBox International, said specialty streaming services like BritBox are uniquely set up to succeed in this new era with strong fandom and word of mouth.
“You have to be in that mindset of profitable growth from the onset,” Pessin said.
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