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Harnessing first-party data remains a priority for marketers despite Google pulling back on its plans to deprecate third-party cookies, and Zeta Global’s acquisition of LiveIntent marks the latest example.
Zeta Global is an artificial intelligence-powered marketing cloud platform that uses its AI technology and first-party data to help brands analyze customers’ pre-purchase actions and behavior and locate consumers with similar activity. The Wall Street Journal reports that its client base includes Citizen Financial, Motel 6, and Rent-a-Center.
Martech
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