It’s the first day of Advertising Week, and Netflix wants to deliver knockout partnerships for its upcoming Jake Paul vs. Mike Tyson fight.
Top line
The streaming service and Most Valuable Promotions have now partnered with Celsius, DraftKings Sportsbook, Experian, Meta Quest, and Spaten (Brazil) as presenting sponsors for the live event, which takes place November 15 at the AT&T Stadium in Arlington, Texas.
Between the lines
The five partners will be featured throughout the live stream with logo placements and in-broadcast custom integrations.
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