Creators Are Becoming ‘The Core of Cultural Shifts’
Authenticity is key. The phrase appears in virtually every conversation about influencer marketing. And while it remains accurate, panelists at a group chat at ADWEEK House during Advertising Week New [...]
Google Is Committed to Privacy Sandbox Despite Pivoting on Cookie Deprecation
At ADWEEK House last week, Barb Smith, director of privacy sandbox product partnerships at Google confirmed that the company sees privacy-enhancing adtech as apart of the future.
How AI Use Evolved at Companies in 3 Diverse Sectors
With AI continuing to progress from the “robots are coming for our jobs” stage to acceptance, AI platform Brand.AI sponsored a group chat at ADWEEK House during Advertising Week New [...]
Marketers Breaking Beyond Measurement Challenges to the ‘Fun Science’
In a group chat at ADWEEK House during Advertising Week New York, industry leaders from Blis, The Knot Worldwide, Taoti Creative, and VML discussed the measurement challenges that keep them [...]
Tips from NCM, verb., and Pinterest On Avoiding the ‘Sea of Sameness’ In Experiential Marketing
In “Immersive Brand Moments: Designing Experiences That Captivate and Convert,” an ADWEEK House group chat presented by National CineMedia, panelists chimed in on the reasons behind the events and how [...]
DirecTV Enters FAST Lane With Free Ad-Supported Streaming Platform
DirecTV's new FAST service will launch on Nov. 15.
MeUndies Enters the ‘Underworld’ In New Brand Chapter
MeUndies, a disruptor in the intimate apparel sector, embarks on a new chapter with 'Underworld' campaign.
Here’s How NBCUniversal Is Integrating Brand Sponsors for SNL50
NBCU and brand sponsors team for custom content for the 50th season of SNL.
Press Releases Have Become Way Too Hyperbolic
Experts warn the loss of credibility could lead to catastrophe.
Meta Expands Gen AI Tools to Video Ads As Platform Competition Ramps Up
Meta unveiled new generative AI ad tools focused on video generation capabilities, aimed at helping advertisers capitalize on the growth in watching video content on Facebook and Instagram, it announced [...]
ATTN: and ADWEEK Team Up on Trends Platform Attention Sparks to Guide Marketers
Keeping up with trends is a necessary endeavor for marketers, but it can also be time-consuming, resource-draining, and costly. Help is on the way from media company ATTN: and ADWEEK, [...]
Snapchat Begins Testing 2 New Ad Placements
Snap said Tuesday that it began testing two new placements for ads on the Snapchat platform: Sponsored Snaps and Promoted Places on Snap Map.
Explainer: What Marketers Need to Know About Tech’s Next Big Bet, AI Agents
Wiley tested Salesforce's AI agent and saw a 40% increase in case resolution.
Netflix’s Jake Paul and Mike Tyson Fight Secures Sponsorship Heavyweights
Netflix's Jake Paul and Mike Tyson Fight brings on Celsius, DraftKings Sportsbook, and more as sponsors.
To Help Buyers Increase ROI, TikTok Debuts AI-Powered Smart+ Performance Tools
TikTok kicked off Advertising Week in New York with a flurry of announcements covering artificial intelligence-powered automated performance tools, enhanced measurement capabilities, and new privacy technologies for advertisers.