Snap said Tuesday that it began testing two new placements for ads on the Snapchat platform: Sponsored Snaps and Promoted Places on Snap Map.
“We’re enhancing our ad offerings to meet Snapchatters where they are, and we are excited to help brands show up in surfaces where attention and engagement is high, like chat and Snap Map,” Snap president, Americas Patrick Harris said in a statement.
Disney is Snap’s launch partner for Sponsored Snaps, which let brands engage with people via virtual messaging by delivering full-screen vertical video Snaps directly to users’ chat inboxes.
Those who opt to open Sponsored Snaps can engage with the advertiser by directly messaging them or clicking on the call-to-action button.
Snap
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