Catherine Perloff
Catherine is an Adweek staff reporter covering ad tech, social media platforms and their influence. Catherine joined Adweek in 2021 from Debtwire where she covered high yield and distressed corporations. A 2019 graduate of Tufts, Catherine has previously written for Forbes and Inc.
Integral Ad Science Is Raising the Prices of Brand Safety Solutions for Buyers
The brand safety is raising its prices as it reportedly weighs a sale.
How Flonase Made Allergy Magical With Bridgerton
Flonase, agency Digitas and Shondaland agency Creative Arts dish on a successful partnership
The 2024 Election Battle Has Moved to Streaming, but the Rules are Barely There
As regulators lag behind in making clear standards for CTV, spending is only growing.
Google Quietly Tests AI Search Ad Tool to Help Advertisers Reach New Audiences
The tools use AI to generate net-new assets and figure out how to optimize across low-traffic queries
LiveIntent Lays off 35 Employees Following Zeta Global Acquisition
The firm had 159 employees, according to a warn notice.
Publishers Are Skeptical of Adtech’s Latest Buzzword, Curation
Curation is the buzziest word in programmatic, but publishers are worried it helps adtech the most.
Google Is Committed to Privacy Sandbox Despite Pivoting on Cookie Deprecation
At ADWEEK House last week, Barb Smith, director of privacy sandbox product partnerships at Google confirmed that the company sees privacy-enhancing adtech as apart of the future.
DOJ’s Plan to Dethrone Google’s Search Dominance Shakes Gen AI Ambitions
Google, arguably, is a couple of steps behind Microsoft and OpenAI when it comes to gen AI, sources said.
Adtech Firms Invested Millions In the Cookieless Future, ROI Remains Slow to Materialize
Adtech firms have invested in the cookieless future, but are still waiting for a return on investment.
The DOJ Says Google May Need ‘Structural’ Changes to Undo Its Search Monopoly
In a filing today, the DOJ called for Google to potentially break up its business as a federal judge weighs how best to remedy Google's search monopoly.