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Sandals Resorts has named Leo Burnett the agency of record supporting the Sandals and Beaches brands.
The Chicago-based agency will lead the creative effort, encompassing ideation and execution across all mediums and platforms for the portfolio of Caribbean resorts, including the adults-only Sandals and family-friendly Beaches.
Leo Burnett’s selection came following a months-long review, led by Evolution IQ Media Consultants, that began in Q1 and included several top global creative agencies. The move looks to bring in a new era of bold, quintessentially Caribbean brand expression for the award-winning all-inclusive resorts.
Adam Stewart, executive chairman of the Sandals Resorts companies, described the brand’s founder, his father Gordon “Butch” Stewart, as a marketing visionary who forged a legacy that spans over four decades of Caribbean authenticity and treasured family values.
“Entrusting the brands and their heritage is deeply personal to me,”...
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