Off the Clock

Off the Clock: Marketing Comms by Day, Cocktails by Night

Argelia Martinez is unlocking Mexican culture, one sip at a time

Argelia Martinez making cocktails — For Argelia Martinez, pursuing a career in communications by day and starting Vida Mia Cocktails at night is all about balance and time management.Vida Mia Cocktails

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They say if you do something you love, you’ll never work a day in your life. Argelia Martinez has managed that twice over—forging a career she is passionate about while turning her hobby into a successful side hustle.

By day, Martinez is the managing director of marketing communications firm HausCo, providing senior-level counsel and overseeing the execution of integrated campaigns. When it’s time to clock out, she becomes the self-proclaimed “Frida Kahlo of cocktails” as the founder of Vida Mia.

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