Mint Mobile Tops List of Brands Seeing a Boost in Ad Awareness

Chief marketing officer Aron North helps explain why

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People are noticing Mint Mobile’s paid media more than they did earlier this year.

When asked throughout July, August, and September if they recalled seeing or hearing one of the budget-friendly wireless provider’s ads in the past two weeks, 21.4% of U.S. adults said they did, according to data analytics firm YouGov. That’s up from 16.7% who said the same when asked throughout April, May, and June.

Mint Mobile’s increase in ad awareness from Q2 to Q3 — 4.7

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