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Innovation and experimentation are key to creating brand experiences that resonate with audiences, according to Lindsay Hegleman, director of global experiences at Meta.
“Brands should be open to testing and learning as well,” she said.
Hegleman oversees Meta’s experiential marketing strategy, bringing its products and services to life at both its own events and those where it activates, from Meta Connect to the Consumer Electronics Show (CES), the World Economic Forum, Cannes Lions International Festival of Creativity, and more.
Her team works closely with the tech giant’s data and decision science team and chief marketing officer and vp of analytics Alex Schultz to ensure events are not just engaging for audiences, but drive insights the tech giant can use to inform future experiential strategies.
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