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WeightWatchers (also known as WW) has tapped ex-Meta marketer Christina Kothari as global vp of brand and integrated marketing, and enlisted Ogilvy as its global creative agency of record (AOR).
The 61-year-old company is initiating a business and brand transformation, rethinking its positioning in a weight loss market upended by the rise of GLP-1 anti-obesity drugs including Ozempic.
The change marks the second AOR appointment for WeightWatchers in 10 months. In November 2023, the brand handed creative duties to Gut Miami, having previously worked with Anomaly and Maximum Effort on a project basis.
Best known for its customized points system that governs daily food intake, WeightWatchers has evolved in recent years to offer personalized weight loss programs and an app that provides guidance from coaches as well as recipes.
In 2023, it launched WeightWatchers GLP-1, a subscription program focused on...
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