Deadpool & Wolverine Is the Latest Movie Franchise to Cash In on Brand Deals

Likely to bust box-office records, the superhero flick has pulled in partners from Heineken and Heinz to Xbox and Jack in the Box

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The reviews for Marvel Studios’ Deadpool & Wolverine are in, and they’re nearly as brutal as the hand-to-claw combat in the superhero action flick itself. The Los Angeles Times describes it as “manic meta mush,” and TheWrap calls it an exercise in “corporate synergy.” 

Meanwhile, Vulture damns it with this faint praise: “It’s so determined to beat you down with its incessant irreverence that you might find yourself submitting to it.”

But repeat after us: This will not matter.

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